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Hotels/motels use a couple of comparative measures to judge performance. The basic KPI's (Key Performance Indicator) are known as ADR and RevPar. Let's take a look:
ADR - Average Daily Rate - is exactly what it says the avg revenue earned divided by the # of rooms sold. This can be viewed as a single night, an average of a specific day of the week and/or viewed over a long term: Ex. Nightly revenue of $1500 for 10 rooms rented = ADR of $150 or yearly revenue of $520,000 for 4000 rooms = ADR of $130 REVPAR - Revenue Per Available Room - calculated either as Total Room Revenue divided by available rooms or ADR X Occ Rate: Ex. Nightly revenue divided by 15 rooms (even if only 10 rented) = $100 or ADR of $150 X occ rate of 67% = $100 Both terms are useful but REVPAR presents a better comparative picture because it incorporates the occupancy rate of the motel.
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Infofrom the staff of McCully & Associates Archives
May 2024
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